Results and competition analysis tool

Why is it useful?

Using this tool, you will be able to benchmark your and competitors ads listed on Autoplius.lt:

• views and conversions;
• assortment profile;
• average car price, age, mileage, engine power, trim level;
• the number of impressions and views;
• see which ads are getting the most and least attention from potential buyers.

All this data will make it easier to adjust the assortment, discover what ads are missing to be noticed by potential buyers (description, trim level, higher position of the ad, etc.) and understand what changes need to be done to attract more potential buyers.

Ad performance overview and average results per ad

Here you will be able to see the total number of views, impressions or leads you have received as well as the average number of visible ads for each month. The infographic nearby displays average performance results per single car ad as well as a benchmark to similar ads from other sellers.

Conversion funnel

With the help of this tool, you will see the behaviour of potential buyers before contacting the seller. This allows you to analyse how and why impressions are converting (or not) into views, leads etc. The graph shows which portion of buyers move on to the next step and allows comparison with similar ads from other sellers.

Performance benchmarking to competitors

You will be able to compare whether the results of your ads correspond to the results of other sellers in a similar segment.

Stock profile

With the help of this tool, you will be able to compare your average ad performance with other sellers in a similar segment and the profile that can influence the performance. Compliance with the needs of buyers has a significant influence on the interest and faster sales.

Stock distribution

Here you can see what the assortment distribution of yours‘ and competitors' looks like. It can lead to better or worse ad performance. This information is useful to use when choosing which cars to choose for sale.

Ads with the most and least views, and the longest unsold cars

In the report, you'll see your ads that get the most and least views. Also which cars are listed and unsold the longest. This should be evaluated when forming the future assortment. Less popular car models, poorer or trim level that does not meet the needs of the contemporary market, the price too high, too low ad position etc. Using this tool will help you compare these and other factors and form your future assortment.

Where to find and how to use the "Results Report" tool?

The tool is placed in your account (desktop version). Click on "Results report", select the period of the report and the segment with which you want to compare, depending on your region or segment of cars you sell, and click "Show report". If your company has multiple accounts, you may analyse the total results, or compare all accounts individually.